Query Expansion Based on a Personalized Web Search Model

A novel query expansion algorithm is proposed in this paper. It is based on a model of personalized web search system. The new system, as a middleware between a user and a Web search engine, is set up on the client machine. It can learn a user's preference implicitly and then generate the user profile automatically. When the user inputs query keywords, more personalized expansion words are generated by the proposed algorithm, and then these words together with the query keywords are submitted to a popular search engine such as Baidu or Google. These expansion words can help a search engine retrieval information for a user according to his/her implicit search intentions. The new Web search model can make a common search engine personalized, that is, throughout personalized query expansion the search engine can return different search results to different users who input the same keywords. The experimental results show the effect and applicability of the presented work for personalized information service of a search engine.