1940•Public Opinion QuarterlyRequires access

Poll Data and the Study of Opinion Determinants

Leo P. Crespi, Donald Rugg

Abstract

Students of public opinion are interested not only in ascertaining opinion but in understanding it. This article points out some of the limitations inherent in poll data and the consequent precautions that must be observed in using such data to discover determinants of opinion. Mr. Crespi is a Walker Fellow in Psychology at Princeton University and Mr. Rugg a research assistant of the Princeton Public Opinion Research Project.

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Key concepts: Public opinion, Opinion survey, Opinion poll, Second opinion, Psychology, Expert opinion, Political science, Public relations