2014•Journal of Corporate Accounting & FinanceRequires access

Why Analytics Will Be the Next Competitive Edge

L. Sandy Maisel, Gary Cokins

Abstract

Analytics simplify data to amplify its value. The power of analytics is to reduce huge volumes of data into revealing and actionable insight. More traditional business intelligence (BI), by contrast, mainly summarized historical data, typically in table reports and graphs. BI consumes stored information, whereas analytics produces new information.

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Key concepts: Analytics, Business intelligence, Data analysis, Data science, Computer science, Business analytics, Software analytics, Contrast (vision)