Reinoud van Assendelft de Coningh
Abstract
The Efteling theme park opened over 40 years ago, as a treasured part of the Dutch heritage. After examining the qualities of Efteling the paper goes on to consider the effects of the arrival of EuroDisney and the importance of segmentation and joint promotion in marketing theme parks.
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The Efteling theme park opened over 40 years ago, as a treasured part of the Dutch heritage. After examining the qualities of Efteling the paper goes on to consider the effects of the arrival of EuroDisney and the importance of segmentation and joint promotion in marketing theme parks.
Key concepts: Theme park, Theme (computing), Marketing, Promotion (chess), Advertising, Tourism, Business, Sociology