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THE IMPACT OF ELECTRONIC COMMERCE ON BUSINESS-LEVEL STRATEGIES

Ann Fruhling, Lester A. Digman

Open publisher page 68 citations

Abstract

This paper examines the impact of electronic commerce on business-level strategies. The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-toconsumer E.C., and value/supply chain management. Business-level strategies are considered to include: addedvalue, differentiation, cost leadership, focus, and growth source. The paper concludes that E-commerce will have significant impacts on each of the business-level strategic areas. 1.

About this research paper

What this paper is about

This paper examines the impact of electronic commerce on business-level strategies. The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-toconsumer E.C., and value/supply chain management. Business-level strategies are considered to include: addedvalue, differentiation, cost leadership, focus, and growth source. The paper concludes that E-commerce will have significant impacts on each of the business-level strategic areas. 1.

Why it matters

OpenAlex reports 68 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This paper examines the impact of electronic commerce on business-level strategies. The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-toconsumer E.C., and value/supply chain management. Business-level strategies are considered to include: addedvalue, differentiation, cost leadership, focus, and growth source. The paper concludes that E-commerce will have significant impacts on each of the business-level strategic areas. 1.

Key concepts: Electronic business, Business, New business development, Business-to-business, Perspective (graphical), Marketing, Business model, Industrial organization

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