1989•Journal of Consumer MarketingRequires access

An Exploratory Report of Sales Promotion Management

Robert Kimball

Abstract

Investigates the role and management of sales promotion in US companies. Reports on a study intended to identify factors that influence sales promotion management. Concludes that the product category and the firm′s position within the category are related to sales promotion behaviour, with similarity in sales promotion behaviour among firms in similar product marketing environments.

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OpenAlex reports 12 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Key concepts: Sales promotion, Sales management, Promotion (chess), Marketing, Business, Product (mathematics), Exploratory research, Product category