Strategies for Empowering Rural Women through Viable Entrepreneurial Ventures through Micro Credit

This paper is based on role of viable entrepreneurial ventures to be developed in the women entrepreneurs in rural areas. Women's development is directly related with national development. The effective management and development of women's resources, their abilities, interests, skills and other potentialities are of paramount importance in human resources development. Rural women entrepreneurship plays a catalytic role in activating the factors of production leading to an overall economic development in India. Entrepreneurship development and income generating activities are a feasible solution for empowering women. It generates income and also provides flexible working hours according to the needs of homemakers. Economic independence is the need of the hour. This paper makes a strong case for entrepreneurial ventures as a new development paradigm for bringing about gender equity among rural women in India by creating self-employment opportunities through microcredit. This study is based on the premise that poor women can internalize production possibilities in groups only. They are better – equipped to overcome the negative social pressure and gender biases operating against them through ventures identity and activity.