2013•Middle-East Journal of Scientific ResearchRequires access

Determinants of Satisfaction with E-Retailing: The Role of Usability Factors

Saleem ur Rahman, Helen Cripps, Jari Salo, Rao Iftikhar Hussain, Arshad Zaheer

Abstract

4 Abstract: This study examines the scope to which different factors influence customer's satisfaction with e-retailer's Website in the context of online buying using Technological acceptance model (TAM). The main goal of this paper is not only to investigate the efficacy of e-Services provided by the online retailers but also considers how customers can benefit from those services in Pakistan. To analyze the data of a conceptual model authors used Structural equation modeling (SEM) techniques. Result of 205 respondents' reveals that, Site ease of use, Site Informativeness and Site trust positively influence customer satisfaction. Future research and recommendations for practitioners and marketing managers are discussed in the end.

About this research paper

What this paper is about

Why it matters

OpenAlex reports 5 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Key concepts: Usability, Structural equation modeling, Scope (computer science), Customer satisfaction, Conceptual model, Business, Technology acceptance model, Marketing