2011•International Journal of Business and ManagementOpen access

Current Situation and Countermeasures of Fitness Club Industry of Shandong Province

Ma Yun

Abstract

By means of literature review, questionnaire survey and field studies, we investigated to the fitness clubs inShandong, analyzed the factors affecting the development of the fitness club industry of Shandong province, putforward the new management proposals strengthening the management consciousness of the modern athleticsindustry, so as to promote the industry of the fitness clubs of Shandong province to achieve greater development.

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Key concepts: Club, Field survey, Consciousness, Questionnaire, Business, Marketing, Economic growth, Geography