Social Marketing: Its Place in Public Health
Jack C. Ling, Barbara A.K. Franklin, Janis F. Lindsteadt, Susan A.N. Gearon
Abstract
Jack C. Ling, Barbara A.K. Franklin, Janis F. Lindsteadt, Susan A.N. Gearon
Abstract
In recent decades, public health policy and practice have been increasingly challenged by globalization, even as global financing for health has increased dramatically. This article discusses globalization and its health challenges from a vantage of ...Read More
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In recent decades, public health policy and practice have been increasingly challenged by globalization, even as global financing for health has increased dramatically. This article discusses globalization and its health challenges from a vantage of ...Read More
Key concepts: Social marketing, Public health, Environmental health, Business, Marketing, Public relations, Medicine, Political science