Measuring the personality of Chinese: QZPS versus NEO PI‐R

The response patterns of Chinese subjects to the items and facets of NEO Personality Inventory Revised (NEO PI‐R) were investigated. The Big Five‐factor structure underlying this instrument was not found, while a seven‐factor structure, more recently proposed to represent the Chinese personality, emerged. A cross‐cultural strategy was adopted to analyze these results and mechanisms through which culture influences personality, behavioral categories and specific behaviors were proposed. The results showed that the Big Seven model of Chinese personality was stable and Western personality questionnaires could not accurately measure the personality characteristics of the Chinese.