A COMPARISON OF CORPORATE SOCIAL RESPONSIBILITY FROM CONVENTIONAL AND ISLAMIC PERSPECTIVES 1

The emergence of corporate social responsibility (CSR) that has been developed since 1960 in western countries has surge an interest in developing countries including Malaysia. The changes in society social values has lead to this new interest. CSR has become an important idea since the corporate growth and development is not only depend on corporate profit alone but also depending on other factors that contribute to the corporate sustainability in a long terms. CSR is generally known as a corporate commitment to operate economically concerning with their social surrounding. It has been a framework in business ethics and has set up a standard to which a corporation must subscribe in order to give an impact to the society in a positive and productive manner. This article will discuss the comparison of corporate social responsibility in Islamic and conventional perspectives. Issues on CSR from Islamic perspective is not newly discussed but has been exist and become a guideline in Islamic business world. This CSR concept is applicable with the development objectives in Islam as guided such as human development, production of beneficial goods, enhancing high quality of human life and sustainable development.