Online Marketing and Its Strategy

Information networking is becoming the key driver of world market. The battlefield of business is evolving from traditional market to networking cyberspace. Confronted by the new networking market, the traditional marketing strategy is diminishing while online marketing concepts and strategies are developing to correspond with new economics: it becomes the main stream marketing mode in modern time. As the new marketing mode and strategy guide the business to target their markets, online marketing covers numerous aspects. The purpose of this article is to analyze the online marketing theory, according to its relevance and features. Several marketing approaches will be discussed based on the analyses of direct-response marketing, relationship marketing, online marketing, merging marketing and database marketing.