2003•Communication ResearchRequires access
Do People Watch what they Do Not Trust?
Yariv Tsfati, Joseph N. Cappella
Open publisher page 638 citations
Abstract
This article explores a possible association between skepticism toward the media and audience exposure patterns. Hypotheses predicting a relationship between media skepticism and news media consumption are tested on four large sample data sets. Findings show that media skepticism is negatively associated with mainstream news exposure but positively associated with nonmainstream news exposure.