2013Journal of Consumer CultureOpen access

Making practice theory practicable: Towards more sustainable forms of consumption

Marlyne Sahakian, Harold Wilhite

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Abstract

In recent years, there has been growing interest in applying social practice theory to theorizing consumption, specifically in relation to transforming practices that have problematic environmental impacts. In this paper, we address the questions: how do changes in practices occur, and what are the levers for influencing change towards more sustainable consumption practices? We argue that a view of agency distributed across people, things and social contexts is fruitful. We also explore learning through membership in communities of practice, where people are involved in experiments with or exposure to new practices. We relate three case studies in the arena of food consumption practices then discuss the practicalities and pitfalls involved in translating social practice approaches into practicable recommendations for encouraging more sustainable forms of consumption.

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What this paper is about

In recent years, there has been growing interest in applying social practice theory to theorizing consumption, specifically in relation to transforming practices that have problematic environmental impacts. In this paper, we address the questions: how do changes in practices occur, and what are the levers for influencing change towards more sustainable consumption practices? We argue that a view of agency distributed across people, things and social contexts is fruitful. We also explore learning through membership in communities of practice, where people are involved in experiments with or exposure to new practices. We relate three case studies in the arena of food consumption practices then discuss the practicalities and pitfalls involved in translating social practice approaches into practicable recommendations for encouraging more sustainable forms of consumption.

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Available abstract

In recent years, there has been growing interest in applying social practice theory to theorizing consumption, specifically in relation to transforming practices that have problematic environmental impacts. In this paper, we address the questions: how do changes in practices occur, and what are the levers for influencing change towards more sustainable consumption practices? We argue that a view of agency distributed across people, things and social contexts is fruitful. We also explore learning through membership in communities of practice, where people are involved in experiments with or exposure to new practices. We relate three case studies in the arena of food consumption practices then discuss the practicalities and pitfalls involved in translating social practice approaches into practicable recommendations for encouraging more sustainable forms of consumption.

Key concepts: Practice theory, Consumption (sociology), Sustainable consumption, Social practice, Agency (philosophy), Sociology, Sustainability, Public relations

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