1943•Journal of MarketingRequires access
Retail Advertising and Sales Promotion
George W. Robbins, C. Martin Edwards
Open publisher page 14 citations
Abstract
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George W. Robbins, C. Martin Edwards
Abstract
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OpenAlex reports 14 citations for this work. Citation counts describe recorded attention and do not establish research quality.
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Key concepts: Business, Advertising, Sales promotion, Retail sales, Promotion (chess), Marketing, Sales management, Politics