Frances Edwards
Abstract
The products that small wineries offer are examined and the product intangibility of wine is discussed. Marketing implications of the problem of defining what the customer wants from wine are examined and some solutions offered.
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The products that small wineries offer are examined and the product intangibility of wine is discussed. Marketing implications of the problem of defining what the customer wants from wine are examined and some solutions offered.
Key concepts: Wine, Business, Marketing, Product (mathematics), Food science, Chemistry, Geometry, Mathematics