Public Transportation Travel Mode Choice Behavior Research

Based on 2009 resident travel survey data from the city of Jinan, this paper analyzes public transit travel time and spatial characteristics from the perspective of travel behavior; establishes a public transit choice behavior model that draws on existing models, theories, and methods; studies factors of public transit travel behavior; and discusses how to encourage people to stop driving cars and start riding buses. The results can provide the basis for urban transport planning and public transit management decision-making, for improving the urban public transport split rate, and for easing the pressure on urban traffic.