Judy A. Siguaw, Cathy A. Enz
Abstract
Reports of the death of hotel food service are highly exaggerated. Indeed, food service remains an essential part of many hotels' operations.
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Reports of the death of hotel food service are highly exaggerated. Indeed, food service remains an essential part of many hotels' operations.
Key concepts: Business, Food service, Marketing, Service (business), Hospitality industry, Catering industry, Advertising, Tourism