P. S. B. Shee, Russell Abratt
Abstract
The author analyses the conceptual development of the corporate image process. Emphasis is placed on the difference between corporate image, corporate identity and corporate philosophy. These concepts are combined into a new process for the development image in the eyes of an organisation's publics.
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The author analyses the conceptual development of the corporate image process. Emphasis is placed on the difference between corporate image, corporate identity and corporate philosophy. These concepts are combined into a new process for the development image in the eyes of an organisation's publics.
Key concepts: Corporate identity, Image (mathematics), Business, Process (computing), Stakeholder, Corporate communication, Publics, Identity (music)