2002Marketing LettersOpen access

Hybrid Choice Models: Progress and Challenges

Moshe Ben‐Akiva, Daniel McFadden, Kenneth Train, Joan L. Walker, Chandra R. Bhat, Michel Bierlaire, Denis Bolduc, Axel Boersch-Supan, David Brownstone, David S. Bunch, Andrew Daly, André de Palma, Dinesh Gopinath, Anders Karlström, Marcela Munizaga

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Key concepts: Computer science, Context (archaeology), Latent variable, Discrete choice, Process (computing), Perception, Segmentation, Econometrics

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