1996Journal of Marketing ResearchRequires access

Research Design: Qualitative and Quantitative Approaches

R. Dale Wilson, John W. Creswell

Open publisher page 7,117 citations

Abstract

A Framework for the Study Use of the Literature The Introduction to the Study The Purpose Statement Questions, Objectives, and Hypotheses The Use of a Theory Definitions, Delimitations, and Significance A Quantitative Method A Qualitative Procedure Combining Qualitative and Quantitative Designs Scholarly Writing

About this research paper

What this paper is about

A Framework for the Study Use of the Literature The Introduction to the Study The Purpose Statement Questions, Objectives, and Hypotheses The Use of a Theory Definitions, Delimitations, and Significance A Quantitative Method A Qualitative Procedure Combining Qualitative and Quantitative Designs Scholarly Writing

Why it matters

OpenAlex reports 7117 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

A Framework for the Study Use of the Literature The Introduction to the Study The Purpose Statement Questions, Objectives, and Hypotheses The Use of a Theory Definitions, Delimitations, and Significance A Quantitative Method A Qualitative Procedure Combining Qualitative and Quantitative Designs Scholarly Writing

Key concepts: Management science, Qualitative research, Computer science, Quantitative analysis (chemistry), Research design, Statement (logic), Data science, Psychology

Related papers

Back to paper searchBrowse research topicsOriginal source
Research Design: Qualitative and Quantitative Approaches — Research Paper | ScholarLens