Residents’ Attitudes toward Existing and Future Tourism Development in Rural Communities

Building on the model by Perdue, Long, and Allen, this study examined residents’ attitudes toward existing and future tourism development in several rural areas at different stages of tourism and economic development. Social exchange theory and destination life cycle model were used to examine the impacts of tourism development on residents’ attitudes when considered in conjunction with a community’s total economic activity. New social predictors and endogenous factors were tested in the model. Overall, residents of three distinct rural county-level areas were supportive of tourism development, and little evidence was found that suggests that attitudes toward tourism become negative with higher levels of tourism. After considering the level of tourism development in conjunction with the total economic activity, residents of the three county-level areas showed some signs of destination life cycle influencing their own relationship with tourism.