Consumer Acceptance of Genetically Modified Foods in Taiwan: Is Positive Discount the Same as Negative Premium?
Naoya Kaneko, Wen S. Chern, Kaneko, Naoya, Chern, Wen S.
Abstract
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Naoya Kaneko, Wen S. Chern, Kaneko, Naoya, Chern, Wen S.
Abstract
Open-access reader
This paper finds Taiwanese consumers' willingness to pay a premium on the non-GM food differs from their willingness to accept a discount on the GM food. It further finds that the non-GM choosers are more committed to the non-GM food than the GM choosers to the GM food.
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This paper finds Taiwanese consumers' willingness to pay a premium on the non-GM food differs from their willingness to accept a discount on the GM food. It further finds that the non-GM choosers are more committed to the non-GM food than the GM choosers to the GM food.
Key concepts: Willingness to pay, Genetically modified food, Genetically modified organism, Economics, Price premium, Business, Microeconomics, Biology