2012•Unpublished venueRequires access

Mobile Internet-Access Behavior Analysis

Akiya Inoue, Ryouhei Nagahata, Yuuta Ishii, 正弥土橋, Rei Kaku, Motoi Iwashita

Abstract

The rapid growth of the mobile Internet market has caused various changes in the mobile business. The purpose of this study is to construct mobile-user behavior models which are effective to plan business strategies in the mobile Internet market. We analyzed mobile Internet-access behavior based on the original survey data collected from mobile Internet users. This paper showed the results in the following points: mobile-Internet usages patterns, purchase behavior in the Mobile-Commerce market, etc. We clarified the basic characteristics of mobile Internet users.

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Key concepts: The Internet, Mobile Web, Mobile business development, Mobile internet, Mobile computing, Computer science, Mobile broadband, Mobile communications over IP