2002Marketing LettersRequires access

Auctions: Research Opportunities in Marketing

Dipankar Chakravarti, Eric Greenleaf, Atanu R. Sinha, Amar Cheema, James C. Cox, Daniel Friedman, Teck‐Hua Ho, R. Mark Isaac, Andrew A. Mitchell, Amnon Rapoport, Michael H. Rothkopf, Joydeep Srivastava, Rami Zwick

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Key concepts: Common value auction, Forward auction, Key (lock), Eauction, Marketing, The Internet, Reverse auction, Business

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