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Consumer Ethnocentrism: Construction and Validation of the CETSCALE

Terence A. Shimp, Subhash Sharma

Open publisher page 2,244 citations

Abstract

The concept of consumer ethnocentrism is introduced and a corresponding mea-sure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs.

About this research paper

What this paper is about

The concept of consumer ethnocentrism is introduced and a corresponding mea-sure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs.

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OpenAlex reports 2244 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

The concept of consumer ethnocentrism is introduced and a corresponding mea-sure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs.

Key concepts: Consumer ethnocentrism, Ethnocentrism, Measure (data warehouse), Reliability (semiconductor), Psychology, Computer science, Marketing, Social psychology

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