The Development of Conceptual Model for Coaching to Improve the Efficiency of Organisation

The use of coaching for employees, executives and organisations is becoming increasingly popular. Although it is generally understood today that coaching is a valuable tool, there is no accepted unified view of how to effectively implement coaching in organisations. This paper aims to present a foundation for conceptual model for coaching to improve the efficiency of organisation. This model is based on the critical literature review, analysis of coaching implementation in Latvia and a 24-item questionnaire of coaches. The aim of the literature review was to explore the current state of coaching in organisations and determine its fundamental elements. The questionnaire aims to explore opinion of experts about the place of coaching in organisations based on their personal and professional experience. The coaches were questioned about their practice in coaching to determine the profile of the organisations that use coaching more frequently, the purpose of coaching engagement, the essential factors of coaching process, the means of measuring coaching outcomes, and coaching challenges. The methodology employed for this study involved qualitative dominant mixed methods approach emphasizing qualitative data as more important for the purpose of study. The value of this paper lies in the fact that the originally developed conceptual model for coaching is specifically designed for business organizations in Latvia and constitutes the basis for further authors’ research on implementation of coaching for improvement of efficiency in organisation.