Public Diplomacy and the Rise of Chinese Soft Power

In recent years, China has sought to supplement its traditional use of hard power with soft power, and thus the Chinese government has paid more and more attention to public diplomacy. Chinese governments have previously demonstrated a limited understanding of public diplomacy, seeing it either as external propaganda or a form of internal public affairs, but this has not prevented China from becoming a skilled public diplomacy player. Key aspects of traditional Chinese culture and politics have presented major obstacles for Chinese public diplomacy. In comparison to the United States, China needs an enduring and effective public diplomacy strategy and needs to improve its skills to make full use of the modern media. The peaceful rise/peaceful development policy in Chinese grand strategy has sought to integrate Chinese hard power and soft power to create a soft rise for China.