Sequential Merger Review
Volker Nocke, Michael D. Whinston, Incomplete
Abstract
Volker Nocke, Michael D. Whinston, Incomplete
Abstract
We analyze the optimal dynamic policy of an antitrust authority to-wards horizontal mergers when merger proposals are endogenous and oc-cur over time. Approving a currently proposed merger will affect the profitability and welfare effects of potential future mergers, the charac-teristics of which may not yet be known to the antitrust authority. We show that, in many cases, this apparently difficult problem has a simple resolution: an antitrust authority can maximize discounted consumer sur-plus by using a completely myopic merger review policy that approves a merger today if and only if it does not lower consumer surplus given the current market structure. 1
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We analyze the optimal dynamic policy of an antitrust authority to-wards horizontal mergers when merger proposals are endogenous and oc-cur over time. Approving a currently proposed merger will affect the profitability and welfare effects of potential future mergers, the charac-teristics of which may not yet be known to the antitrust authority. We show that, in many cases, this apparently difficult problem has a simple resolution: an antitrust authority can maximize discounted consumer sur-plus by using a completely myopic merger review policy that approves a merger today if and only if it does not lower consumer surplus given the current market structure. 1
Key concepts: Merger control, Profitability index, Economic surplus, Consumer welfare, Economics, Microeconomics, Welfare, Business