Diffusion of Mobile Commerce Application in the Market

With the rapid proliferation of mobile devices, mobile commerce is widely considered to be a driving force for next-generation e-commerce. Mobile commerce application has attracted the attention of both practitioners and academics. This paper analyzes the diffusion of mobile commerce applications using a new classification scheme that based on the perspective of market. This classification - mobile communication service, mobile information service, mobile transaction service and mobile interaction service, reflects the diffusion of mobile commerce application in the market. It will provide useful insights into the anatomy of mobile commerce application and help us find and design new mobile applications. We also provide some recommendations for future research into mobile commerce applications.