Joost Loef
Abstract
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Joost Loef (1973) studied Business Economics at Erasmus University Rotterdam and \ngraduated in 1997. In September 1997 he continued his stay at the Erasmus University \nto carry out his doctoral research. His research interests are in the fields of consumer \nbehavior and marketing.
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Joost Loef (1973) studied Business Economics at Erasmus University Rotterdam and \ngraduated in 1997. In September 1997 he continued his stay at the Erasmus University \nto carry out his doctoral research. His research interests are in the fields of consumer \nbehavior and marketing.
Key concepts: Advertising, Schema (genetic algorithms), Psychology, Salient, Search advertising, Salience (neuroscience), Business, Online advertising