PETER DRUCKER'S CONCEPTION OF THE NEW MANAGEMENT PARADIGM UDC 005.1

We would like to say that we are far away from thinking that the conception of the new paradigm of management would be automatically transferred to Bulgaria without the concepts of reality being carefully analyzed, rated and adopted with a suitable formulation, according to specific and particular features and needs of the organizations and the whole national economy. At the same time the examined new horizons and requirements of the management would activate ideas and would suggest models, which would be applied by the Bulgarian managers with a creative thinking and non-standard acts. Only in this way they could introduce the taken from outside new paradigm of management and could meet the challenges of the 21 st century. These challenges are connected with the technological revolution and global market economy, with the transformation of the economic and competitive landscape. In terms of the rapid changes in the world political and economic systems the chal- lenges which management faces are of a wide range. Undoubtedly, this is a fundamental problem which solution lies beyond the power of every researcher. Definitely, this cannot be said about Peter Drucker (born 1909) who once again demonstrated a sense of the most important challenges which management faces at present. In his book Management Challenges for the 21 st Century he draws and gives reason for the conceptual structure of his new paradigm, analyzing the conceptions about the reality of management that the majority of scientists, mainly writers and practitioners, have formed since his theory began to be studied seriously (management as a science started being recognized as such in the thirties of the 20 th century). From the point of view of both theory and practice the studied idea speaks of its weight despite the author's claim that it doesn't give ready pieces of advice and recommendations since he pursues another objective - to make question arise and to give an impetus to speculations. This is proba- bly due to the fact that scientific discoveries in the field of management must be checked for a long time. They are the ones that make them either impressive for a very short time, then make them pointless or confirm them - thus making them last in theory and practice.