Demand chain management in a global enterprise-information management view
Pertti Korhonen, Kati Huttunen, Eero Eloranta
Abstract
Pertti Korhonen, Kati Huttunen, Eero Eloranta
Abstract
The strategy and role of Information Management as an enabler and contributor to successful business strategy is discussed. Global Demand Chain Management is used as an example. Basic principlesand differences of Supply Chain Management and Demand Chain Management are explained, focusing on the perspective of Information Management. Key drivers and criteria for Information Management system design are outlined. The gaps of current application software platforms are discussed.
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The strategy and role of Information Management as an enabler and contributor to successful business strategy is discussed. Global Demand Chain Management is used as an example. Basic principlesand differences of Supply Chain Management and Demand Chain Management are explained, focusing on the perspective of Information Management. Key drivers and criteria for Information Management system design are outlined. The gaps of current application software platforms are discussed.
Key concepts: Digital firm, Supply chain management, Information management, Enabling, Process management, Business, Enterprise relationship management, Demand management