Modular product design for dynamic capabilities of manufacturing organisations: a case study

Importance of flexibility and responsiveness in the 21st century of global business is growing. Different strategies, techniques and tools have been used for achieving agility in an organisation. One of such strategies is the modular product design. Modular product design has not been studied widely, despite the importance of this subject. Considering this, an attempt has been made to improve organisation performance by using other concepts like generic product development process. The purpose of the case study is to deepen understanding of the requirements for and implementation of modular product design and its benefits to customer relations. This paper supports the view that modular product design can be used successfully for improving company efficiency in power electronics industry.