호텔종사원의 이직성향에 영향을 미치는 인터널마케팅 요인에 관한 연구

The purpose of this study is to identify the impacts of internal marketing efforts on hotel employs' turnover intention, and to seek tools to strengthen the relationship between hotel management and employees. Internal marketing efforts toward employees eventually maximize customer satisfaction. The data was collected from 289 employees of 11 deluxe hotels in Seoul, Korea. The results indicate that most of the internal marketing factors in hotel management significantly affect employees' turnover intention. The relationships between internal marketing efforts and employees' turnover intention, however, were found to vary across the positions and departments of hotel employees.