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2009•International Journal of Sport Management and MarketingOpen access

The power of sports marketing

Maria Augusta da Silveira Mitre, Patricia Ordóñez de Pablos

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Abstract

Prominent brands sponsor the most important sports clubs, forming a strategic alliance which results in cooperation that is mutually beneficial for both sides. The aim of this piece of work is to analyse the importance of sports marketing for companies today. With this objective in mind, the relationship between companies and advertising will be studied in certain sports (football and motor sport, among others) and their implications for both companies and clubs will be analysed.

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What this paper is about

Prominent brands sponsor the most important sports clubs, forming a strategic alliance which results in cooperation that is mutually beneficial for both sides. The aim of this piece of work is to analyse the importance of sports marketing for companies today. With this objective in mind, the relationship between companies and advertising will be studied in certain sports (football and motor sport, among others) and their implications for both companies and clubs will be analysed.

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OpenAlex reports 10 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Prominent brands sponsor the most important sports clubs, forming a strategic alliance which results in cooperation that is mutually beneficial for both sides. The aim of this piece of work is to analyse the importance of sports marketing for companies today. With this objective in mind, the relationship between companies and advertising will be studied in certain sports (football and motor sport, among others) and their implications for both companies and clubs will be analysed.

Key concepts: Sports marketing, Football, Marketing, Business, Alliance, Work (physics), Sport management, Power (physics)

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