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Agricultural branding development study of Hebei

Weiwei Jiao, Hu Jian, Junlong Liang

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Abstract

Hebei is a major agricultural province, rich in agricultural resources, but can-known brands in the country are few. Based on the development of agricultural brand status, this paper analyzes the development of agricultural brand strengths and weaknesses, and proposes the creation of market demand-oriented agricultural brand, and promote production and management of large-scale development of countermeasures.

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What this paper is about

Hebei is a major agricultural province, rich in agricultural resources, but can-known brands in the country are few. Based on the development of agricultural brand status, this paper analyzes the development of agricultural brand strengths and weaknesses, and proposes the creation of market demand-oriented agricultural brand, and promote production and management of large-scale development of countermeasures.

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Available abstract

Hebei is a major agricultural province, rich in agricultural resources, but can-known brands in the country are few. Based on the development of agricultural brand status, this paper analyzes the development of agricultural brand strengths and weaknesses, and proposes the creation of market demand-oriented agricultural brand, and promote production and management of large-scale development of countermeasures.

Key concepts: Business, Agriculture, Strengths and weaknesses, Agricultural development, Scale (ratio), Agricultural productivity, Brand strategy, Production (economics)

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