2014•Brain and LanguageRequires access

On pleasure and thrill: The interplay between arousal and valence during visual word recognition

Guillermo Recio, Markus Conrad, Laura Hansen, Arthur M. Jacobs

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Key concepts: Arousal, Valence (chemistry), Psychology, Low arousal theory, Negativity effect, Pleasure, Cognitive psychology, Event-related potential

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On pleasure and thrill: The interplay between arousal and valence during visual word recognition — Research Paper | ScholarLens