Prospective Indonesian Plywood in the Global Market

Since the mid-1980s, Indonesia has emerged as one of the biggest plywood suppliers in the world. Indonesian plywood has dominated many major markets around the world. However, due to economic crisis in 1997/1998 and other factors, the industry experienced a decline in overseas markets which in which influenced the production and trade sectors. In the last few years, Indonesian plywood industry has done many efforts of recovery, find new market and continue enhancement of products image in international market. To determine the potential future market for Indonesian plywood, current of Indonesian plywood and trend of plywood exported were investigated. For the purpose of the study, data export plywood to sixteen countries for five years (2008-2012) were collected. The obtained data was analyzed by using single exponential smoothing method. Mean Absolute Percentage Error (MAPE) and Mean Squared Error (MSE) are also used to calculating demand sales forecast accuracy. The average of total production plywood from Indonesia will significantly increase from 3.3 million m3 in 2012 to 3.5 million m3 in 2014. The most prospective market of Indonesian plywood is Japan and followed by China, Saudi Arabia, the United Kingdom and the United Arab Emirates.