2011•The Journal of High Technology Management ResearchRequires access

Effects of e-CRM on customer–bank relationship quality and outcomes: The case of Thailand

Phavaphan Sivaraks, Donyaprueth Krairit, John C.S. Tang

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Key concepts: Customer relationship management, Service quality, Structural equation modeling, Business, Implementation, Marketing, Reliability (semiconductor), Scale (ratio)

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Effects of e-CRM on customer–bank relationship quality and outcomes: The case of Thailand — Research Paper | ScholarLens