Perception of Malaysian Food Manufacturers Toward Halal Logistics

This article measures the perception of Malaysian food manufacturers toward halal logistics through an industry survey conducted in Malaysia. Based on a survey with 44 food manufacturers in Malaysia, results indicate that the responsibility of halal logistics according to the manufacturer is a shared responsibility in the halal food supply chain and value chain. Second, the study confirms that a dedicated storage and transportation is required. The manufacturer recognizes that for cold chain products a dedicated halal sea/airport complex is required, whereas for ambient products, no mixing of halal and nonhalal products in the same section is sufficient. The manufacturer thinks that no mixing of halal and nonhalal products in the same zone of the supermarket provides sufficient assurance for the Muslim consumer. Third, 52.3% of the manufacturers are willing to pay more for a halal logistics system, whereas small and large companies show a higher willingness to pay than medium-size companies. Halal logistics is an important component of the manufacturer's halal promise but will require pressure from the government through regulations to make halal logistics a requirement for halal certification of food manufacturers.