2007•Decision Support SystemsRequires access

A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

Dan J. Kim, Donald L. Ferrin, H. Raghav Rao

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Key concepts: Reputation, Purchasing, Business, The Internet, Context (archaeology), Risk perception, Structural equation modeling, Marketing

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A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents — Research Paper | ScholarLens