Marketing Logistics Systems Analysis

Suggests guidelines to aid logistics management in manufacturing, and describes a systems approach to logistics within the pharmaceutical industry, where the materials flow path through the company provides a logical connection for all the logistics activities. Decided to examine interactions within the manufacturers' organisation of one industry, and by doing so it should be possible to investigate in depth the effects to the whole company. Reports on the research work undertaken in the development of a decision‐making approach for logistics management – the pharmaceutical industry was selected for study. Uses tables and figures for explanation and emphasis. Proposes that the research study represents a step towards the formulation of a hypothesis for selecting only those interactions, or trade‐offs, of particular importance to any logistics analysis.