2013•International Journal of Nuclear Governance Economy and EcologyRequires access
Public opinion about nuclear energy in Mexico: a study
Gustavo Alonso, José Ramón Ramírez, Javier Palacios, J. Vicente Xolocostli, Armando Zuluaga Gómez, Arturo Delfín Loya
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Abstract
Currently, Mexico has adopted an energy policy to diversify the electricity sources, and nuclear energy is among the alternatives to achieve this goal. Public opinion plays a very important role in the policy to adopt the deployment of new nuclear reactors; therefore, it is necessary to define communication strategies to promote nuclear energy. The current study was performed to find what is the perception and positioning about nuclear energy as a starting point to define the way to improve public acceptance. The national study is divided in two parts. The first one is a qualitative study to know the level of knowledge and perception of nuclear energy and it is used to define the questions asked in the second part of this study that is a national survey. From the results of this study, some communication strategies to improve public perception are defined.