A Dynamic Planning Approach for New Product Development

This paper presents a quantifying and reordering method for new product development based on the concurrent engineering concept. We propose to establish a fuzzy design structure matrix (FDSM) by quantifying the information flow of activity factors of new product development and employing the fuzzy clustering method. Utilizing the proposed partition and tearing algorithm to reorder matrixes, we can realize deeply the inner hierarchy workings of concurrent engineering in the new product development process. The purpose of this paper is to develop a dynamic planning method that is innovative, efficient and flexible for new product development by using the concurrent design concept and FDSM analysis. It ultimately helpful to designers and managers to grasp the interactive information flow between each of the activity factors for planning an optimum design process in new product development. One case study is employed to illustrate this method and the result validates that it can reduce the iterations of design process and shorten the product development time.