Identifying competitors from market share data: a technique and an application
R. Rothschild, PETER F. SWANN, Majid Taghavi
Abstract
R. Rothschild, PETER F. SWANN, Majid Taghavi
Abstract
This paper develops a technique for identifying competitors from data on the correlations in the market shares of different firms. The technique is based on an application of a ‘complete system’ demand model, and results are presented graphically by an application of principal componens. The technique is illustrated with an example of competitors in the UK Commercial Vehicle Industry, and would be applicable to other markets.
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This paper develops a technique for identifying competitors from data on the correlations in the market shares of different firms. The technique is based on an application of a ‘complete system’ demand model, and results are presented graphically by an application of principal componens. The technique is illustrated with an example of competitors in the UK Commercial Vehicle Industry, and would be applicable to other markets.
Key concepts: Competitor analysis, Market share, Industrial organization, Economics, Market share analysis, Market data, Principal (computer security), Econometrics