An Analytical Study of the Awareness Level of Corporate Bond Market in India among Retail Investors

Increasing the Liquidity in Corporate Bond Market has been a major agenda for the Government and for the Capital market authorities for long now. Various efforts in the forms of reforms, change in guidelines and making availability of the required infrastructure has been made in the direction but still the efforts does not seem to give the expected results when it comes to the participation retails investors in Corporate Bond Market India. One of the major reasons of the non-participation has been lack of sufficient awareness on the part of retail Investors. This paper tries to measure the awareness level about the Corporate Bonds and also the reasons for the non-participation of the retail investors in the Primary and Secondary Markets of Corporate Bond Market, with the help of data collected and its statistical analysis.