Little Retailers and Friends Target Big Retailers in the U.S., China, Japan, and Germany
Neil C. Herndon
Abstract
Neil C. Herndon
Abstract
Wal-Mart isn't the only large retailer facing new obstacles to their operational policies and expansion plans, and the United States (U.S.) isn't the only country where resistance is growing to big chain store operations. Some consumers, unions, special interest groups, and governmental entities are erecting roadblocks for a number of large retailers in the U.S., China, Japan, and Germany. They're busily attacking retail brands using consumer images and perceptions of large stores as a fulcrum to portray the retailing whale as a shark. Some competitors even go so far as to say the problem isn't that the big stores want some of their business, the problem is that they want allof it.
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Wal-Mart isn't the only large retailer facing new obstacles to their operational policies and expansion plans, and the United States (U.S.) isn't the only country where resistance is growing to big chain store operations. Some consumers, unions, special interest groups, and governmental entities are erecting roadblocks for a number of large retailers in the U.S., China, Japan, and Germany. They're busily attacking retail brands using consumer images and perceptions of large stores as a fulcrum to portray the retailing whale as a shark. Some competitors even go so far as to say the problem isn't that the big stores want some of their business, the problem is that they want allof it.
Key concepts: Competitor analysis, China, Business, Marketing, Advertising, Big business, Perception, Commerce