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1995•ACM SIGGRAPH Computer GraphicsOpen access

Visual literacy and the design of digital media

Susan King Roth

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Abstract

Visual literacy, defined as the ability to create, comprehend, and communicate effectively using visual language, is based on an understanding of principles and concepts derived from gestalt psychology and other theories of visual perception, media studies, and visual communication design. Previously applied to the design of print media, environmental design, and fine art these principles and concepts can successfully be applied to the design of digital media, including interactive interface design and computer graphics.

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What this paper is about

Visual literacy, defined as the ability to create, comprehend, and communicate effectively using visual language, is based on an understanding of principles and concepts derived from gestalt psychology and other theories of visual perception, media studies, and visual communication design. Previously applied to the design of print media, environmental design, and fine art these principles and concepts can successfully be applied to the design of digital media, including interactive interface design and computer graphics.

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OpenAlex reports 14 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Visual literacy, defined as the ability to create, comprehend, and communicate effectively using visual language, is based on an understanding of principles and concepts derived from gestalt psychology and other theories of visual perception, media studies, and visual communication design. Previously applied to the design of print media, environmental design, and fine art these principles and concepts can successfully be applied to the design of digital media, including interactive interface design and computer graphics.

Key concepts: Gestalt psychology, Communication design, Visual literacy, Computer science, Visual communication, Human–computer interaction, Perception, Graphic design

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